Community

THIS ISN'T JUST A HEAD SPA 👀

#X30August I thought I was coming in for a relaxing scalp treatment… but I ended up experiencing so much more. 🌿 ...

What Do You Usually Shop for at Olive Young? 💚🛍️

Whenever you visit Olive Young, what products do you look for first? Do you have a favorite type of Korean beauty pro...

I found this super cute polka-dot jelly bag in Myeongdong! 😍

I randomly came across it while exploring, and it’s sooo pretty! ✨ Are any of you into the jelly bag trend too? 👀👜...

Beauty Drink Bar at Beauty Play

#X30August I visited BEAUTY PLAY Hongdae’s new Beauty Drink Bar to try the Everfit Diet Effervescent 🥤✨ It’s be...

Collaborations

X30 recently collaborated with Seoyoung, a Kazakhstani creator, for a live broadcast promoting Korean beauty products...

Why is Korea so famous for beauty and skincare?

In Korea, skincare is not just a trend. It’s part of everyday life. People use sunscreen daily, try new skinc...